What makes a landing page convert
A landing page has one job: get somebody who has just arrived to do one specific thing. Almost everything that stops that happening falls into eight buckets, and most of them are mechanical rather than creative. You do not need a redesign to fix a missing viewport tag or a headline nobody can parse.
The analyzer above fetches your page and checks those eight. It cannot tell you whether your copy is persuasive — no tool can — but it can tell you that you have 314 links, no testimonials, and a headline that says "seamless".
The eight dimensions
1. Headline
One H1, saying a specific thing, in under a dozen words. Two H1s means no single sentence is the point. No H1 means the first thing a visitor reads is whatever happened to be at the top. And a headline built from words like "innovative" and "end-to-end" describes every product that has ever existed, which is the same as describing none.
2. Call to action
One clear ask, above the fold, phrased as the outcome rather than the mechanic. "Start free" tells somebody what happens. "Submit" tells them nothing. Four competing calls to action are worse than one, because a visitor who has to choose usually chooses to leave.
3. Social proof
Testimonials, customer logos, review scores, usage numbers. Pages carrying them convert noticeably better, because trust removes friction that copy cannot. A named person with a photo beats an anonymous quote by a distance, and one real quote beats six invented ones.
4. Value proposition
The meta description is the sentence that appears in search results and in every link preview when somebody shares you in Slack. Leave it out and something gets picked for you. Around 120–160 characters, written as a sentence a human would say.
5. Speed
Past three seconds a real share of visitors leave before seeing anything, and they never appear in your funnel because they never entered it. Heavy HTML before a single image loads is usually the fingerprint of a page builder doing too much.
6. Trust signals
A privacy policy, terms, a way to contact a human, and HTTPS. Individually forgettable; collectively the difference between a real company and something that appeared last Tuesday. Their absence is noticed even when their presence is not.
7. Mobile
One line of HTML — the viewport meta tag — decides whether phones render your page at readable width or zoom out to desktop. It is the single highest-leverage tag on the page, and it is still missing from a surprising number of them. Disabling pinch-zoom is its own failure: it breaks the page for anybody who needs larger text.
8. Focus
Every link is an exit that is not your call to action, and every form field costs you sign-ups. A homepage with a hundred links is doing its job. A landing page with a hundred links is a homepage wearing a disguise.
How to use the score
Treat the number as a rough gauge and the list as the actual output. A page scoring in the fifties usually has two or three mechanical failures — no social proof, no meta description, too many links — and fixing those is an afternoon rather than a redesign.
Work top to bottom, fix the failures before the partials, and re-run it. Then stop: past a certain point you are optimising a page that nobody has visited yet, and the constraint is traffic rather than conversion.
Then get people to it
A page that converts brilliantly and nobody sees converts nobody. Once the mechanics are right, the problem becomes distribution — which is what AlphaShot is for. Put the product on the board, hold it for a week, and get it in front of founders who go looking for new tools on purpose.